SAVE THE DATE: Estoril Conference 2022

In our ever-changing world, are current solutions still aligned with the global issues we face today? What is our role? The time has come to stop sitting in the back seat and take the wheel! Join “The Purpose Generation” and change our future for better, for good, for all.


“The Purpose Generation: Becoming the changemakers of tomorrow” 7th edition 2022, Cascais, Portugal

Join the Estoril Conference community to explore key challenges in our society, extend your network with high-level leaders and changemakers worldwide, and explore new ways of partnering for concrete solutions to act as a turning point to enter into a new era.

Our goal: Inspire the PURPOSE GENERATION to take the lead

Thanks to an interactive experience, the Estoril Conference will reshape the future and provide a call to action for an immediate shift in direction. We are launching an exciting program in September 2022 in collaboration with Nova SBE and CEMS, giving you the opportunity to reflect upon the world’s current situation, bring to life engaging discussions around key topics affecting our society and consider solutions to make the world a better place.

Alignment with the UN Sustainable Development Goals

This initiative explores the UN Sustainable Development Goals (SDGs) like climate action, purpose economy, artificial intelligence, and social inequalities to change our world. As drawn out in SDG 17 - Partnerships for the Goals - the UN SDGs represent an unprecedented political and international agreement on the world’s greatest challenges and the desired global level of progress and collaboration. The Estoril Conference brings together not only academics, practitioners, and experts in various SDG-related fields but also the Youth, tomorrow’s future leaders. It is time to engage universities’ specialized talent and highly motivated students, ready to immerse themselves in the most complex and interdisciplinary topics of the Sustainable Development discipline, as a rewarding experience that results in a social change.

A Hybrid Event

An in-person event in Portugal will be transmitted online, ensuring worldwide access to all participants. The Youth Headline Debate will be broadcast LIVE from Portugal with international academic partners set in different locations for an interactive global discussion (e.g. “Eurovision Song Contest” model) and replicate the model in small twin events locally. A strategic partnership with CEMS, The Global Alliance in Management Education, will lead an interactive global discussion with the schools of the future.

In an increasingly interconnected world, this partnership creates a sense of belonging and commitment within younger generations. It is also a ‘call to action’ for leading Business Schools – as independent institutions – to set the tone and lead the way forward to transform our societies. Several initiatives will be designed in the scope of this partnership, and more news will be announced soon.



The program for the 7th edition, in 2022, will focus on the world’s current situation and discuss solutions to make the world a better place with a biais for action.

Youth Headline Debate: “Youth At Your Command”

This event will include a debate with a worldwide live poll including a call-to-action report. We invite young impact leaders for a deep and insightful discussion about how new generations would respond to global issues if they were on command.

Special Guests: “A Message To The Purpose Generation

Inspirational guests will address major topics and inspire the Purpose Generation and those who want to impact the world. There will also be institutional speeches from world political leaders that make a global difference in acting and promoting youth engagement.

Inspirational Talk 1: Climate & Action: “Is This The Right Climate For Change?

The ongoing climate change has become a serious threat to the environment and our society. Are we aware of the damage that human beings are causing to Earth? Our oceans are damaged, our air is polluted, our lands are exploited, and our businesses are putting humans in conflict with nature. Governments are slowly mobilizing to adapt their policies and meet climate commitments. But this is not enough. As a society, young people already show their engagement and willingness in acting to a significant change. But are those efforts enough to achieve the green transition? How can society prepare and play an active role in being a real changemaker for those contemporary issues? What can be done to raise awareness and push individuals to act? We are now at a turning point: we should stop and act to change our future. Now. We can collaborate to restore our oceans, make our air healthier, protect our lands and allow all species exist in a better place. If we strive towards the same goal, we will be able to fix our climate and make the world a better place.

Inspirational Talk 2: Economy & Purpose: “How To Reshape And Expand Our Business And Economic Models To Better Serve Society?

The constantly growing concerns about human well-being, environmental challenges and work-life balance pushed businesses and corporates to self-question about the purpose of their models. New generations are consciously facing the world, keeping in mind the challenges that society is going through. Their objective is to engage in jobs that empower themselves and the society. The Covid-19 pandemic has been a huge dilemma for the economic sector, which was just recovered from the 2008 global financial crisis. But were companies and industries ready to face this new challenge just a few years after the new-era big recession? In a world that wants to be innovative, inclusive, efficient and interconnected, companies and corporates should transform and adapt, using the resources of their businesses to find new solutions for a changing economy, aiming to create social stability and make employees more resilient. How can companies implement a green Covid-19 recovery and create value for society and the planet? It is now time to think how our society can maximize its efforts to restore the global community and make our economic system more sustainable.

Panel 1: Technology & Ethics: ”What To Do Now That We Have The Power To Reach Anyone, Anytime, Anywhere?

Unlike other sectors, the digital one experienced fast and exponential growth in the last years and represented a substantial change for the world. Since the first time we heard about the digital revolution in the 50s, the digital industry faced a remarkable acceleration, arriving in the 21st century where Artificial Intelligence is compared to human beings’ intelligence and used in many aspects of our daily life. But how has technology changed our daily routines? The way we educate, the way we move around cities, and the way we work have changed. Thanks to digitalization, people worldwide can check live news, work remotely, share real-time pictures, talk to friends and family wherever they are and many more. But has this revolution only a positive side? How have relations among humans changed? How can we be sure that everything that we find on the Internet is real? Social Networks have become a new way of interacting with each other but are new generations able to connect offline? The media plays a vital role in shaping our imaginaries and influencing our understanding of society; therefore, it is essential to foster the dialogue around the topic and raise awareness of the double-edged sword technology entails.

Panel 2: Politics & Trust: ”If No One Cares, Who Will Decide Where To Go?

Education, health and wellbeing, access to services, and the environment have been the main topics of discussion lately in our society. But what kind of political systems are we living in now? Most of the current political systems were born to limit the power of populism and Monarchies, and today’s world is the result of all the changes that happened throughout the years. But how is democracy considered? Citizens need to trust their governments and trust the society they are living in. They need to feel included and heard. They want to rely on politicians, even though it has become harder over time. Pushed by their purposes, citizens now want more than ever to play an active role in the society they live in, feel useful and start the change from a local level. What happens then when it comes to global injustice? The last century showed us that people are ready to stand up for the causes they care about. They are not afraid of speaking up when it comes to inequalities. They are driven by their passions to raise awareness on key topics shaping the framework of our political systems. Are you ready too? What can you do to bring a substantial change to our world?

Panel 3: Inclusion & Access: “Are We Finally Equal Enough To Protect And Foster Our Uniqueness?

Social inclusion is a sensitive topic for our society now more than ever. Despite the efforts made by our ancestors, their battles against racism and discrimination, and their actions to make the world a more equal place, the need for protecting our uniqueness is still a pressing issue. We are still far from the 2030 Sustainable Development Goals of reducing inequalities among countries, empowering women and girls to achieve gender equality, ending poverty in all its forms, and promoting peaceful and inclusive societies. End racism, poverty, discrimination, all elements that bring individuals to social exclusion and rejection. But what does it mean by being diverse? How can we learn to empower each other and thrive? How can we be encouraged to being ourselves and not being denied access to some resources? The objective of our society is to create a world accessible to each and every person, without discrimination based on gender, age, race, belief, culture, sexual orientation, social class, and any other difference that makes each individual unique for what they are. You are here to make a difference and make this society, your society, more tolerant and open-minded.

Panel 4: Health & Cooperation: ”Are We Able To Join Forces To Lay Resilient Healthcare Systems?

We live in a globalized world, but is globalization good or bad? The recent pandemic showed us that human beings are vulnerable and rely greatly on society, seeking certainty and explicit instructions. But how is society acting, and which measures reassure citizens and build mutual trust? Over the last years, international cooperation improved a lot, mainly in the health care systems. Partnerships were created to emphasize the importance of solidarity between countries. Besides, Covid-19 showed us that our society needed to act. We waited long enough before implementing some concrete measures to improve health systems. We live in a time of uncertainty, which is also highlighted by our governments’ continuous efforts to assess the situation and implement effective solutions quickly.
Nonetheless, we need to keep in mind that even though people’s resilience is remarkable, it is something that we cannot underestimate. Actors of the international governance showed their commitment in pushing for greater collaboration, wanting to find and develop effective measures and strategies to enhance the importance of having a supranational red line that could guarantee protection to their community. What could be the effects of this collaboration? Are we ready to cooperate on such vital matters as global health prevention?

Panel 5: Education & Skills: “Can We Build The Skills For The Future And Make Them Accesible To All?

Education is a lifelong learning tool and key for the future, but what is the future holding for the educational system? The digital transformation brought to life new ways of educating people: shifting from the typical frontal methods to e-learning, and also transitioning from a pure formal environment to an informal one where the learner can do so through their smartphone, computer, or any other digital device. This digital evolution and growth of technological capabilities affected the system, pushing it to readapt according to the population’s needs. While companies and governments had to rethink a new way of delivering education and interacting with their learners and workers, the latter and former had to adjust to the new way of learning and working. The pandemic was a crucial turning point for the so-called GIG economy and e-learning systems. More and more people joined online courses and started new jobs as freelancers or independent contractors, facing all the pros and cons of the unique situation. How are kids, young people, and adults educate nowadays? Are they ready to face this new scenario?