Examples like IKEA's buy-back program and Levi Strauss & Co's "Buy Better, Wear Longer" campaign show how businesses can engage customers in CE practices effectively. The article stresses the importance of collaboration among stakeholders, including suppliers, customers, and government institutions, to implement CE successfully.
3 Key takeaways from the paper that companies can benefit from
- Redefine service encounters to support resource recovery
- Create incentives for stakeholders to adopt sustainable practices
- Train and support frontline employees to embrace new roles and mindsets
The authors highlight that orchestrating efforts in service ecosystems to reduce resource consumption is a significant challenge. This perspective is crucial for businesses looking to contribute to sustainability and societal well-being through transformative services. For companies aiming to transition towards a more sustainable future, the article advises developing training programs on CE principles for employees and creating customer engagement initiatives that promote sustainable behaviours.
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for more insights and practical advice on implementing these strategies!
